It has been brought to my attention that there are no female web 2.0 bloggers or entrepreneurs in Australia. The 2Web guys were talking about it in one of their podcasts recently.

I know, I’m surprised too.

And I think we need to do something about it.

Of course, it’s complete rubbish to suggest that there aren’t smart, articulate women out there working in web 2.0 (or whatever other web-type label you feel more comfortable with). It seems, however, they generally do a pretty good job of hiding their lights under bushels (to make a vast generalisation).

Here are some smart women talking about this problem:

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I went to a new waxing place on Saturday, and I’m never going back there again. Ever.

Even though they’re half the price of my old salon. There is nothing that would entice me back there again.

I had my legs and eyebrows waxed. I’ve been thinking about the importance of user centred design ever since.

Let me start by saying that I emerged unharmed (there are pots of hot wax involved, personal safety shouldn’t necessarily be assumed!). And I emerged more aware of the power of user experience for branding, loyalty, word of mouth and, ultimately – revenue.

So, what happened, and what on earth does a leg wax have to do with user experience online?

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