brand · web 2.0

Campaign for Real Beauty – 2.0 Advertising from Unilever?

On walking through Central Station the other morning, I couldn’t help be struck by the new campaign that Dove (owned by Unilever) have launched, called the ‘Campaign for Real Beauty’. It’s actually an international campaign, but the latest version has just hit Sydney with a high impact plastering of outdoor promotion at one of Sydney’s… Continue reading Campaign for Real Beauty – 2.0 Advertising from Unilever?

brand · user experience

great error msgs (part 2 : wordpress)

Previously I wrote about how taking a little time to write a good error message can turn what is potentially a catastrophic user experience into one that actually endears you to your customers. Here’s another great example from WordPress that turned a potentially frustrating experience (not being able to reach someone’s blog when I wanted… Continue reading great error msgs (part 2 : wordpress)