So, there we were, just starting to work through the workflow for Drupal – we got as far as the login screen when we thought ‘let’s write something nice on this screen’, and, pen poised… we were stumped. We wanted to write something friendly like Moo would. Or Innocent drinks. We wanted to make it… Continue reading Drupal7UX – How does Drupal talk? (on brand, personality and tone of voice)
I had to share with you this particularly appalling piece of email marketing that hit my inbox the other day. The back story is that somehow I had come across a £25 voucher to use at VirginWines – I went and had a look at the site to see if it was something I was… Continue reading Tone of voice matters (show some respect)
overheard this afternoon on a bus in Brighton… Mum’s coming over tomorrow with the Dyson and we’re going to Hoover the whole place… I know mum owns a Dyson… but if you were Hoover’s brand managers a decade or so ago you’d have to be proud, wouldn’t you? Vaccuum cleaning is a thing of the… Continue reading when a brand goes beyond just becoming a verb…
Every now and then, companies do really smart stuff. Apple are pretty well known for doing smart stuff, and Nike have also done lots of smart (or at least, expensive!) stuff online. And now, hoorah, they’re doing smart stuff together. I feel so proud and happy! Nike and Apple® today announced a partnership bringing the… Continue reading Nike + iPod (almost enough to make me want to run)