I had to share with you this particularly appalling piece of email marketing that hit my inbox the other day. The back story is that somehow I had come across a £25 voucher to use at VirginWines - I went and had a look at the site to see if it was something I was [...]

overheard this afternoon on a bus in Brighton…
Mum’s coming over tomorrow with the Dyson and we’re going to Hoover the whole place…
I know mum owns a Dyson… but if you were Hoover’s brand managers a decade or so ago you’d have to be proud, wouldn’t you? Vaccuum cleaning is a thing of the past it [...]

Every now and then, companies do really smart stuff. Apple are pretty well known for doing smart stuff, and Nike have also done lots of smart (or at least, expensive!) stuff online. And now, hoorah, they’re doing smart stuff together. I feel so proud and happy!
Nike and Apple® today announced a partnership bringing the [...]

On walking through Central Station the other morning, I couldn’t help be struck by the new campaign that Dove (owned by Unilever) have launched, called the ‘Campaign for Real Beauty’. It’s actually an international campaign, but the latest version has just hit Sydney with a high impact plastering of outdoor promotion at one of Sydney’s [...]

Previously I wrote about how taking a little time to write a good error message can turn what is potentially a catastrophic user experience into one that actually endears you to your customers.
Here’s another great example from WordPress that turned a potentially frustrating experience (not being able to reach someone’s blog when I wanted to), [...]

And now for something completely different, I’m going to perform a little amateur brand analysis.
This all started a few days ago when I was on a bus and I noticed (either on another bus or on some other form of outdoor advertising) that the National Australia Bank seemed to have changed their logo….