So, there we were, just starting to work through the workflow for Drupal – we got as far as the login screen when we thought ‘let’s write something nice on this screen’, and, pen poised……
Browsing Category brand
Tone of voice matters (show some respect)
I had to share with you this particularly appalling piece of email marketing that hit my inbox the other day. The back story is that somehow I had come across a £25 voucher to use…
when a brand goes beyond just becoming a verb…
overheard this afternoon on a bus in Brighton… Mum’s coming over tomorrow with the Dyson and we’re going to Hoover the whole place… I know mum owns a Dyson… but if you were Hoover’s brand…
Nike + iPod (almost enough to make me want to run)
Every now and then, companies do really smart stuff. Apple are pretty well known for doing smart stuff, and Nike have also done lots of smart (or at least, expensive!) stuff online. And now, hoorah,…