Every now and then, companies do really smart stuff. Apple are pretty well known for doing smart stuff, and Nike have also done lots of smart (or at least, expensive!) stuff online. And now, hoorah, they’re doing smart stuff together. I feel so proud and happy!
Nike and Apple® today announced a partnership bringing the worlds of sports and music together like never before with the launch of innovative Nike+iPod products. The first product developed through this partnership is the Nike+iPod Sport Kit, a wireless system that allows Nike+ footwear to talk with your iPod® nano to connect you to the ultimate personal running and workout experience. (Apple press release)
Why so? Because the user needs are so obviously at the centre of this product design. Clearly the product designers have thought about what they can do to support the goals that runners have, and they’ve designed a product that supports these goals.
Or, in Apple’s words, they’ve been working with Nike and:
creating meaningful consumer product experiences through design and innovation
If I were to start running, then the features that Kevin points out would be exactly the kinds of gimmicks that I’d quickly become addicted to. I’d love a soothing voice telling me how far I’d run and how far I had to go. Almost like a personal trainer but less annoying. And the breath I save from having no one to moan to will be better spent on helping me run further.
Feeling tired but not quite at the end of your run? Then get some particularly pumpy music and 3-5 minutes of running will magically be behind you before you know it. I *know* this works, because if I get a run of pumpy songs on my walk to work I get there five minutes earlier!
The only thing I’m not sure about is the community… but that’s just because my stats would be so embarrassing! All you fit people out there, you know you’ll love it. Just like those bikingpeople constantly comparing how far and how fast….
Unfortunately, Nike doesn’t seem to realise that there is more to ‘global’ than the US… you get that. I suppose we won’t be able to buy the shoes in Sydney until sometime next year anyway… (and while I’m moaning… I don’t get why chicks can’t buy the black shoes… what’s with that?!)
I’m not sure how many shoes Nike will sell out of it … I reckon it’s just a matter of time before you can buy the sensor separately and put them into whatever shoe you want (at least, whatever Nike shoe you want… or perhaps some new running accessory we didn’t know we needed).
Still. I like it. It’s a partnership and a promotion that will make sense and add value to a lot of people’s lives. (At least, until the sensors start breaking and Apple won’t replace them!)
It’s certainly enough to make me happy to have a Nano, and likely to keep an eye out for the Nike shoes. Who knows… maybe even enough to make me run!
an intermediate-level book about interface and interaction design, structured as a pattern language. This site contains excerpts from some of the book’s patterns. The book has more, of course — more introductory material, more patterns, and more examples
Marc compares the ‘default images’ you find at Flickr, 43 Things and Last.FM and asks how the design of these icons might influence whether people replace them with their own images/avatars or not. Interesting.
in the last few days, Microsoft Office has been playing up on me. I go to load Windows, and it just doesn’t. I don’t know what’s wrong and I’ve tried all the technical tricks I know to get it working (which is a pretty limited bag of tricks I have to admit). So, I’ve decided to ditch it.
At CeBIT when I was talking to the Open Source people, they gave me a copy of the Unbuntu CD which has Open Office included on it. I’ve used Writer and Calc so far… and so far they’re proving just as good as Word and Excel.
At this rate, I’m going to be quite happy to ditch Office for ever and switch to Open Office. Do you know of any reason why I shouldn’t?
Does your gmail inbox look like this one? Mine does.
Does having a never-ending, never-empty inbox stress you out? Yeah, me too.
Did you know *you* can have a beautifully clean, empty gmail inbox with all your emails beautifully filed away, out of sight where they’re not going to make you feel anxious? No, me either.
In fact, I just got half way through a ranting post about how unproductive the Gmail inbox was and how it made me feel stressed that I was forgetting or losing something and then I discovered…
…the ‘Archive‘ button doesn’t mean *really* mean archive. It actually means ‘don’t show in the inbox anymore‘.
I had to do a Google search, then read a whitepaper on using Gmail for GTD (Getting Things Done), then test it out in Gmail myself, before I actually discovered this. But, the good news is – it’s true. So now I have a few thousand emails to label and archive and a stress free, productivity enhancing inbox will once again be mine. Hoorah.
ok. Now for the vent…
Who was the crazy person who thought that ‘Archive’ was the right word for that button? And then who approved it? Did this get tested with users? How many? Who are they?
When you think of Archive, what associations does it carry for you?
For me, when I think of archive, I’m thinking of documents that have gone to a ‘special place’ often in a special format (where else do we still use tape, i ask you), that have gone there because we either don’t think we’ll need them anymore OR because we might need them in the future so we have a backup.
They’re typically hard to find, hard to access, hard to restore. They’re for the future… preferably future generations. They’re not intended for next week.
You sure as hell don’t get to my idea of archive using a simple keyword search!
What is the right word for this button?
Like I said before, what it actually means is ‘don’t show in my inbox anymore’. I’m thinking ‘File’ might be an alternative, but it’s got all those ‘file, edit, view’ assocations, so probably not a good option. Maybe ‘File Away’?
The folder metaphor doesn’t exist in Gmail, so we can’t use something like Outlook’s ‘Move to Folder’. Maybe it is something like ‘Remove from Inbox’ or ‘Don’t Show’ – maybe not… it would be preferable to have a positive label rather than negative here. This is nice functionality!
Hrm… so off the top of my head, I’m not sure. Anyone feel like workshopping it here and we’ll email Google and ask them to change it.
I’m not sure if I’m more relieved to have found it, or angry at how it’s been labelled… but one thing is obvious. Labels matter. Let’s spend some time making sure we’ve got them right and that our audience understands it.
OK. So tell me:
- Am I the only one who didn’t get the archive thing?
- How would you label that button?
Image credit: Ario @ Flickr (who is also interested in Information Anxiety)
My name is Leisa Reichelt. I am the Head of User Research at the Government Digital Service in the Cabinet Office.
I lead a team of great researchers who work in agile, multidisciplinary digital teams to help continuously connect the people who design products with the people who will use them and support experimentation and ongoing learning in product design.
If you're interested in working with me or would like to talk more please email me