hngry? Not *that* hungry.

hngry logo

Here’s a product that’s just been released and has managed to generate a little noise in the blogosphere.

Here’s the low down:

… get all of the menus from your favorite restaurants, sit down in front of your pc, open hngry and put in all the important info for each restaurant.

… When you’re hungry and can’t decide where to eat, just log in to hngry and click on “Where to eat?” hngry will ask you for the amount you’d like to spend, and the type of food you’d like to eat. When you’ve picked, click “I’m hngry”, and hngry will tell you where to eat, based on that information. … If you’d like, you can just print off the whole page and take it with you when you go!

And that’s it.

Here’s another idea. When you get junk mail or get take away food, grab the menu and put it with a group of others in a place you’ll remember. I use a very high tech bulldog clip and the botton drawer in my kitchen. My friend Penny uses a more high tech solution involving twine and a hook on the back of her kitchen door.

Why on earth am I going to spend my time entering all that information into a web app? What do I get?

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bitchin’ blog (beta isn’t a marketing phase)

Beta

Recently I’ve been bothered by the fact that, in general, bloggers are either too lazy or too nice.

You (person with startup/new service) email a bunch of bloggers and give them ‘special access’ to information about your project, or a beta invitation. Said blogger then either feels obliged to give you a plug (more often than not just your products name, your cute 2.0 logo and the briefest of brief descriptions with an instructions for you to either check it out or wait to find out more.

Having been the recipient of a few of these previews and invitations lately, and even just checking out new services I pick up from other people’s blogs … I find myself in a bit of a quandry.

Does Mum’s Principle apply here? (If you’ve got nothing to say, say nothing at all).

I wouldn’t have thought so, but then… that being the case, why are so many others being so damn nice?!

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Bubble Flashbacks (SMH:”Online buying frenzy”)

Darren Rowse
Darren Rowse with SMH, image via ProBlogger

If you’ve been in this industry since the last ‘bubble’ then, like me, you must have a little shudder when you start seeing headlines like we’re seeing at the moment. Sure, its exciting times… but just how different will this boom be compared to the last? Is this just another bubble too?

(And, if it is, will I be smart enough to make sure I’m retrenched by a company who still has money left to make retrenchment a happy thing!)

It’s exciting to see an article about blogging as one of the feature articles of the Sydney Morning Herald this morning. I’m looking forward to the day that the majority of people understand what blogging is and why people do it. I keep forgetting that these things that are now such basic infrastructure to my life – Gmail, blogging, Flickr, Delicious – are largely unknown in the ‘real world’.

(Actually, I’m doing a bit of user testing next week on the project I’m working on and one of the things we want to find out is how much tools like Flickr and Delicious and Google Maps have started to penetrate into the awareness of the ‘general public’. I’ll let you know what we learn from that soon.)

TradeMe

What the article in the SMH today made really clear to me is the difference between the businesses bought five years ago, and the ones that we’re seeing transacted today. In the case of three featured this morning, TradeMe, SEEK and Stayz, both are not new businesses – TradeMe has been around since 1998 and Stayz was kicked off 4 yrs ago. In both cases, our newly rich entrepreneurs have built their businesses with a lot of hard work. The SMH reports of Sam Morgan (TradeMe):

From 1998 he spent several years driving around his native Wellington in a white ’72 Holden Belmont stuffing letter boxes with photocopied flyers trying to encourage people with junk to list it on his website.

This is reassuring. Back in the old days, you didn’t even have to get to Beta before you could sell your business. These are established businesses with established and proven business models.

Which means that you can’t really call them 2.0 buys. These are very different to Google buying MeasureMap before it’s even in Beta.

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