MeasureMap + Google: Is there something I’m missing?

More acquistions, even before products are deployed, smacks scarily of bubble-time but, given the influence of , I’m going to give the the benefit of the doubt. For now.
I threw my email address in the ‘notification’ form for measure map a while back but have never received an invitation, so all I have to go on are a few screenshots that I’ve seen on their site and elsewhere.
Here’s what I don’t understand… if I have a blog and Google Analytics, why would I want ?

